News For Advertising Agencies


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Google 9/26/2018 2:17:20 PM

'Distracted boyfriend' meme is sexist, says Swedish advertising watchdog - Mashable


Mashable

'Distracted boyfriend' meme is sexist, says Swedish advertising watchdog
Mashable
How did anyone ever express themselves before the "distracted boyfriend" meme — the internet's favourite way to convey disloyalty, longing, disapproval, and jealousy all at once? Now, advertising agencies in Sweden will have to think of a way — or at ...

Google 9/26/2018 2:06:00 PM

WPP Consolidates Agencies as New CEO's Battle Plan Comes Into Force - Wall Street Journal


Wall Street Journal

WPP Consolidates Agencies as New CEO's Battle Plan Comes Into Force
Wall Street Journal
While ad-holding firms have been streamlining their complex structures, merging agencies can be challenging because they often pride themselves on having a distinct culture. Many of these agencies have been used to operating mostly independently, ...
WPP merges Young & Rubicam with its digital ad firm VMLReuters
WPP merges Y&R and VML to create VMLY&RMuMbrella
WPP creates new brand experience agency VMLY&RIndiantelevision.com

all 39 news articles »
Google 9/26/2018 11:15:07 AM

The holding companies have turned ad agencies into 'bit players' - Mumbrella Asia


Mumbrella Asia

The holding companies have turned ad agencies into 'bit players'
Mumbrella Asia
But to some degree the same can probably be said about each of the major holding companies. WPP is the owner of some of the most famous and worthy brands in the history of the ad business: JWT, Ogilvy, Y&R and Grey. It has been systematically ...

Google 9/26/2018 1:27:31 AM

Martin Sorrell Has A Startling Business Plan For His Agency: Disintermediating His Old Firm - Forbes


Forbes

Martin Sorrell Has A Startling Business Plan For His Agency: Disintermediating His Old Firm
Forbes
He eventually built what became known as WPP, as the biggest ad firm in world, with hundreds of companies, and 190,000 employees in 3,000 offices and 112 countries. This created a daunting complexity of companies that would rather compete for a ...
Everyone is trying to figure out how to service the marketers of the future — this former ad agency bigwig says he ...Business Insider

all 4 news articles »
Google 9/25/2018 7:16:00 PM

Why Your Advertising Agency Should Be Your Analytics Partner - Pharmaceutical Executive (press release) (blog)


Why Your Advertising Agency Should Be Your Analytics Partner
Pharmaceutical Executive (press release) (blog)
Brands should look to their agencies to be a true data-driven business partner, not just a creative partner. Becoming truly data-driven is no small feat, and requires an intimate familiarity with a brand's daily operations, long-term objectives, and ...

Google 9/24/2018 3:57:45 PM

WPP Considers Merger of Young & Rubicam and Digital Ad Firm VML - Wall Street Journal


Wall Street Journal

WPP Considers Merger of Young & Rubicam and Digital Ad Firm VML
Wall Street Journal
WPP WPP 0.51% PLC's new chief executive is preparing to consolidate some of the advertising giant's major properties, as traditional agencies struggle to keep pace with the industry's digital shift. Marquee ad agencies that buoyed WPP in earlier ...
VML could merge with one of advertising's venerable names, report saysKansas City Business Journal

all 43 news articles »
Google 9/23/2018 7:15:41 PM

The UGLY Truth About the Future of Advertising Agencies - We are Social Media (press release) (blog)


We are Social Media (press release) (blog)

The UGLY Truth About the Future of Advertising Agencies
We are Social Media (press release) (blog)
Well, Mad Men (and Women) of the modern era it seems your time may very well be running out! Advertising agency mistrust is at an all-time high, and not JUST due to programmatic. Agency evolution is in question. Travelling back in time, “marketing” was ...

Google 9/22/2018 8:42:42 PM

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