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Google 16/07/2018 00:53:36

DTC brands like Dollar Shave Club are growing up, but still mostly skipping agencies - Digiday

DTC brands like Dollar Shave Club are growing up, but still mostly skipping agencies
Digiday
Many have proven adept at mastering new digital marketing techniques and, in a worrying sign for ad agencies, have typically bypassed outside partners even as they've grown well beyond their startup roots. Most cite the need for control of data ...

Google 13/07/2018 04:05:39

'It's a specialized skill': Ad agencies are scrambling to figure out augmented reality ads as they reach an ... - Business Insider

Business Insider

'It's a specialized skill': Ad agencies are scrambling to figure out augmented reality ads as they reach an ...
Business Insider
With both Facebook and Snap making AR ads an increasing priority, ad agencies have started cranking up their efforts to master the format and are scrambling to figure out where it fits in the digital advertising landscape. Currently, agencies including ...
Introducing New Ways to Inspire Holiday Shoppers with Video | Facebook BusinessFacebook

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Google 12/07/2018 10:07:29

So You Want to Be a Copywriter at an Ad Agency. Now What? - Adweek

Adweek

So You Want to Be a Copywriter at an Ad Agency. Now What?
Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but do you really have to dress up like a statue or pen your own rap to nab such a position ...

Google 11/07/2018 12:02:05

The business model for giant ad agencies is under fire — but IPG says its $2.3 billion bet on Acxiom gives it a ... - Business Insider

Business Insider

The business model for giant ad agencies is under fire — but IPG says its $2.3 billion bet on Acxiom gives it a ...
Business Insider
Last week, Interpublic Group — a holding company that controls ad agencies like R/GA, IPG Mediabrands, and Deutsch — made a pricey wager on the power of consumer data when it announced plans to acquire Acxiom's data-marketing division, Acxiom ...

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Google 09/07/2018 14:47:50

The New York Times mostly skips ad agencies with an in-house 20-person ad-buying team - Digiday

The New York Times mostly skips ad agencies with an in-house 20-person ad-buying team
Digiday
Marketers are taking their advertising in-house, and The New York Times is jumping on the trend. The newspaper started moving its media buying in house more than a year ago, and accelerated the process with the hire of Janis Huang as managing director, ...

Google 09/07/2018 04:04:11

An industry transitions: Twin Cities ad scene blossoms with small, independent agencies - Minneapolis Star Tribune

Minneapolis Star Tribune

An industry transitions: Twin Cities ad scene blossoms with small, independent agencies
Minneapolis Star Tribune
Jason Smith came to the Twin Cities advertising industry when it was filled with giants. Today, he leads one of the small agencies that are prevailing far beyond their size. Fresh out of school in the mid-1990s, Smith joined Carmichael Lynch, a ...

Google 07/07/2018 19:01:25

Amazon Alexa may be better at selling you things, but Google is more likely to understand you, say ad industry insiders - CNBC

CNBC

Amazon Alexa may be better at selling you things, but Google is more likely to understand you, say ad industry insiders
CNBC
When it comes to voice assistants, Amazon Alexa and Google Assistant lead the pack by far. With reports that Alexa may be losing dominance, the competition between the two is only going to get more intense. CNBC spoke to five ad agencies and who have ...
Alexa vs. Google Assistant: One is better at commerce, the other at understanding youBGR

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Google 07/07/2018 18:49:37

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